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I know this isn't what you're usually told, but it's true. Going viral actually hurt my business, and I'm not the only one who has had this problem. Let me explain to you what happened. What Happened About a year ago I posted a video on my Wayward Life TikTok account . The Wayward Life is my sailing brand that is all about being on the water on a sailboat. The goal on this account was to attract people who were interested in us rebuilding and then sailing our boat. In the pro

There is this misconception in our society that social media is the #1 key for any business to reach target clients. Although this is true for some businesses, it doesn’t work for all, and I’m going to explain to you why that is. I focus on helping alternative healing modality practitioners use their online presence in the most effective way possible, so that is who I focus on when it comes to observing social media. I can confidently say that for most of my clients, using